Clarity Concepts
Project:
McLaren 750s
Sector:Shop & Event
Size: 6,500 SQ/FT
Location: Artistree, Hong Kong

Since 2022, Clarity Concepts has been fortunate to collaborate with McLaren Hong Kong for a series of thrilling events. They have been entrusted with the design and execution of various launch events, showroom displays, and periodic showroom enhancements.

In 2024, Clarity Concepts took on the task of designing and curating the highly anticipated launch of the McLaren 750s. This event involved the intricate process of hoisting the vehicle from the ground floor to the first floor. The design included a specially designed car platform, a 750s logo, as well as an elaborate lighting arrangement featuring dynamic LED moving heads and a multi-tier LED screen.

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The design and curation of the highly anticipated launch of the McLaren 750s. The event focuses on revealing and introducing this masterpiece. The design theme should not overshadow the car, our design successfully elevated the McLaren 750s as the central focus of the event.

At the entrance and welcome area for VIP guests and media reporters. The 750s in darkness and only a hint of its curves visible, with its bright red taillights provided us the inspiration for the overall theme.

 

The colour scheme of the event is mysterious yet shocking, which can ultimately showcase the dramatic reveal of the car. The overall graphics for the event is inspired by the dynamic lights and curves of the car.

Clarity Concepts took on the task of designing and curating

the highly anticipated launch of the McLaren 750s.

 

 

This event involved the intricate process of hoisting the vehicle from the ground floor to the first floor. The design included a specially designed car platform, a 750s logo, as well as an elaborate lighting arrangement featuring dynamic LED moving heads and a multi-tier LED screen.

 

The 750s in darkness and only a hint of its curves visible, with its bright red taillights provided us the inspiration for the overall theme. The design for a large, LED-illuminated 750s logo that has become a popular backdrop for photos and photoshoots, favoured by guests and the media.

 

The design of the platform expertly frames and highlights the car. The black platform provides an ideal contrast that complements the white McLaren 750s.

 

 

Revealing and introducing the McLaren 750s masterpiece.

The design and event are centered on revealing and introducing this automotive masterpiece. The design theme not overshadowing the car itself. This is achieved through the coordinated use of lighting effects, moving lights, and a large LED screen to showcase the 750s in video formats, as well as moving 750s laser logo projections. With these elements, the design successfully elevated the McLaren 750s as the central focus of the event.

The entrance directly connects to the welcome area, this area allows VIPs to grab refreshments and mingle with one another before the main event.
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the welcome area features an array of 750s backdrops perfect for social media photo opportunities along the corridor.
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A backdrop designed with the same overall theme of the event, used for VIP autograph signing sessions and photoshoots.
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Over 100 VIP guests, including media reporters and journalists attended.
Complementary gift bags to commemorate the successful event.