Clarity Concepts
Project:
Morgan Motors
Sector:Shop & Event
Size: 1,200 SQ/FT
Location: Kwai Chung, Hong Kong

Morgan Motors is a renowned automobile manufacturer with a distinguished legacy rooted in British heritage. For over a century, this esteemed company has been producing quintessentially British vehicles from its manufacturing facility in Malvern, UK. With a commitment to maintaining brand consistency and creating a strong connection with the target audience, Morgan Motors has crafted a design philosophy that revolves around meticulously chosen materials and a meticulous attention to detail.

At the heart of every Morgan vehicle lies the meticulous craftsmanship that combines three core elements: ash, aluminium, and leather. These materials form the foundation of each car, embodying the essence of Morgan’s handcrafted approach. Drawing inspiration from these fundamental elements, the design team embarked on a journey to create a contemporary yet familiar aesthetic for the brand’s dealership in Hong Kong.

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The result of this design endeavour is a captivating blend of traditional craftsmanship and modern sensibilities.

 

The dealership’s interior showcases vertical timber panels, evoking a sense of timelessness and elegance. The wooden panels pay homage to the long-standing tradition of using ash wood in Morgan’s construction process. Complementing the timber panels is a bold grey horizontal stripe that adds a touch of contemporary flair, symbolizing the brand’s commitment to innovation and progress.

The holistic design approach employed in Morgan Motors’ Hong Kong dealership successfully captures the essence of the brand while setting a new standard for automotive showrooms.

 

A bold grey horizontal stripe that adds a touch of contemporary flair, symbolising the brand’s commitment to innovation and progress.

A captivating blend of traditional craftsmanship and modern sensibilities.