Morgan Motors is a renowned automobile manufacturer with a distinguished legacy rooted in British heritage. For over a century, this esteemed company has been producing quintessentially British vehicles from its manufacturing facility in Malvern, UK. With a commitment to maintaining brand consistency and creating a strong connection with the target audience, Morgan Motors has crafted a design philosophy that revolves around meticulously chosen materials and a meticulous attention to detail.
At the heart of every Morgan vehicle lies the meticulous craftsmanship that combines three core elements: ash, aluminium, and leather. These materials form the foundation of each car, embodying the essence of Morgan’s handcrafted approach. Drawing inspiration from these fundamental elements, the design team embarked on a journey to create a contemporary yet familiar aesthetic for the brand’s dealership in Hong Kong.