Clarity Concepts
Project:
Space Logo
Sector:Graphics
Size:
Location: Central, Hong Kong

The client has commissioned Clarity Concepts to design a new logo. The logo needs to be eye-catching and effectively represent the theme of space & Space Nightclub. Since the logo will be used in promotional materials, it is essential that it strongly evokes the essence of Space Nightclub and that anyone seeing the logo immediately associates it with the Nightclub.

We have designed a spacesuit helmet that aligns seamlessly with the theme of Space Nightclub. The helmet’s shape, form, materials, and colours were carefully chosen to integrate with the overall aesthetic and design elements of the venue.

 

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Front View
Back View
Left View
Perspective View
The final design sketch of the helmet logo design.
A three-dimensional representation to demonstrate the careful consideration given to the intricate details to all 360 degrees.
The design is based on a sketch that depicts a futuristic, alien-inspired shape.
Sketch to imagine the logo in a neo-vintage style of design.
Different styles and designs were explored during the sketch phase, from modern to neo-vintage, to futuristic types of design.

As a result we successfully created an eye-catching logo that effectively represents the theme of space and Space Nightclub. The logo has been widely used in promotional materials, as it strongly evokes the essence of Space Nightclub.

 

Viewing the logo instantly connects it to the nightclub, and it has become the defining visual identity for the venue. To continue building a strong branding identity for the venue, the successful logo design featuring the helmet could be scaled up for use as party props or venue souvenirs. This could include producing the helmet design at both smaller scaled sizes for items like keychains or magnets, as well as a full 1:1 scaled production.

 

The 1:1 scaled helmet could then be used by DJs performing at the venue, allowing them to wear the distinctive helmet design during their stage performances. This would create a memorable, branded performance experience that would help cement the venue’s identity in the minds of attendees.

 

By expanding the use of the helmet design across various branded merchandise and incorporating it into the live event experience, the venue would be able to more fully realize the potential of this successful logo concept and solidify its branding.

Brainstorming
Sketching Ideas
image
After extensive sketching and discussion and ideas sharing through markups, a unique helmet logo design was formed.